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Campaign

Campaign – part of Bertelsmann Group (früher arvato Campaign) verfügt über ein breites Portfolio im Umfeld von Marketing- und Kommunikationslösungen.

CRM Kampagnen-Management-Lösungen.

Von der datengetriebenen Analyse sämtlicher Kundendaten, der gezielten strategischen Beratung und operativen Aussteuerung hin zur automatisierten Umsetzung von Omni-Channel Marketingkommunikation sowie umfassender DMS-Lösungen setzt Campaign für seine Kunden alle relevanten Marketing Services integriert und aus einer Hand erfolgreich ein.

Campaign setzt für Ihre Lösungen im Core stets auf eigene Entwicklungen, wie zum Beispiel die Bereitstellung einer Datenbank, eines Operational Data Storage (ODS), einer sicheren Datenaustausch-Plattform oder dem gesamten IT-Prozessmanagement.  Hauptgrund hierfür ist, dass die typischen und kritischen Geschäftsprozesse wie Datenhaltung, Datenübertragung und Datenschutz für ein Höchstmaß an Sicherheit in den eigenen Händen und Verantwortung von Campaign liegen.

Bei ausgewählten Anwendungen setzt Campaign auf etablierte Partner, die bereits einen hohen Marktstandard erreicht haben und diesen kontinuierlich ausbauen. Dies ist insbesondere der Fall bei gängigen Anforderungen zu Frontends, zum Beispiel bei Kampagnen-Management-Systemen für Zielgruppenselektionen, Analytics oder Kampagnen-Automatisierung.

Alle Lösungen werden stets mit Consulting-Services begleitet. Hierbei beraten wir unsere Kunden zu strategischen CRM-Fragestellungen, zu fachlichen und technischen Themen, Analytics bis hin zur effizienten und erfolgreichen Bedienung der eingesetzten Tools. Ein Team aus Consultants und IT-Support steht unseren Kunden dazu stets zur Verfügung.

Regionalmarketing loop.:

Unsere Marketingplattform loop. ermöglicht Ihren Vertriebspartnern eine regionale und individuelle Kampagnenaussteuerung. Mit Hilfe einer zentral definierten Corporate Design Richtlinie, erlaubt loop. Ihren Filialen, Kunden zielgerichtet anzusprechen. Dabei ist eine Vielzahl von Kanälen in loop. integriert: Sie und Ihre Vertriebspartner können unter anderem aus Großplakaten, Digital-Out-Of-Home, Radio- und Kinospots, Mobile Advertising, Newslettern bis hin zu Postwürfen sowie Sportsponsoring und Bandenwerbung die jeweils passenden Kanäle auswählen und problemlos koordinieren und aussteuern.

Marketing-Kommunikation

Im Geschäftsbereich Marketingkommunikation entwickeln wir individuelle Direktmarketing-Kampagnen für eine effiziente Kundenkommunikation. Von der Beratung über die Kreation bis hin zur Produktion bieten wir sämtliche Dienstleistungen an, um mit Ihnen speziell auf Ihre Bedürfnisse abgestimmte Lösungen zu entwickeln. Ob Inkjet-Adressierung, Laserdruck oder Vollfarb-Digitaldruck, in unserem modernen Lettershop haben wir vielfältige Möglichkeiten, um personalisierte Lösungen zu kreieren.

Dokumenten-Management

Im Geschäftsbereich „Document-Management-Solutions“ entwickeln wir individuelle Lösungen rund um Ihre Regelkommunikation. Unser Leistungsportfolio beinhaltet Rechnungen, Reiseunterlagen wie z.B. Booklets, Mahnungen, Lohn- und Gehaltsabrechnungen, Informationsdokumente, Plastikkarten, Logistikdokumente sowie Kontoauszüge. Unser Ziel ist es, mit Ihnen zusammen Lösungen zu entwickeln, die voll und ganz auf Ihre Bedürfnisse abgestimmt sind. Dabei liegen vor allem Kosteneinsparungen und die Verbesserung der Umsetzungsgeschwindigkeit im Vordergrund.

Campaign als Teil der Bertelsmann Printing Group im Bertelsmann-Konzern

Bertelsmann ist ein Medien-, Dienstleistungs- und Bildungsunternehmen, das in rund 50 Ländern der Welt aktiv ist. Zum Konzernverbund gehören die Fernsehgruppe RTL Group, die Buchverlagsgruppe Penguin Random House, der Zeitschriftenverlag Gruner + Jahr, das Musikunternehmen BMG, der Dienstleister Arvato, die Bertelsmann Printing Group, die Bertelsmann Education Group sowie das internationale Fonds-Netzwerk Bertelsmann Investments. Mit 117.000 Mitarbeitern erzielte das Unternehmen im Geschäftsjahr 2015 einen Umsatz von 17,1 Mrd. Euro. Bertelsmann steht für Kreativität und Unternehmergeist. Diese Kombination ermöglicht erstklassige Medienangebote und innovative Servicelösungen, die Kunden in aller Welt begeistern. Durch die Zugehörigkeit zur Bertelsmann SE & Co. KGaA agieren wir in einem weltweiten Netzwerk von Firmen, Inhalten, Dienstleistungen und Kooperationspartnern.

Konzernstruktur der Bertelsmann SE & Co. KGaA




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