Miele & Cie. KG
Together with Miele, Campaign developed a concept for retaining end customers.
Out of this came the platform ‘MyMiele’.
In addition to attracting new customers to the online shop, the platform ‘MyMiele’ facilitates the targeting of products, offers and innovations at existing customers. As a full-service provider, Campaign also manages the highly personalised letter shop and email campaigns.
Campaign has a lot of experience and in-depth knowledge in the area of CRM. In MyMiele, a tool has been developed that is ideally suited to our needs, one we can use to connect our customers even more closely with our company and our products. Even in the first year the influx of customers far exceeded our expectations.
Mario Helle
Senior Sales Manager
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